Why Side Effects, Discontinuation, and Maintenance Demand a Multi-Phase Product Strategy
GLP-1 medications have reshaped weight management, but they’ve also created a set of predictable, under-addressed consumer challenges. GLP-1 users follow a predictable, multi-phase journey, creating distinct product needs at each stage of treatment.
In this webinar, we’ll show how search behavior, real consumer experience, and clinical research align to reveal where supplement products can play a credible, defensible role as GLP-1 companion products. This session is not about chasing trends. It’s about designing products and portfolios that match how GLP-1 users actually experience the journey.
Why GLP-1 Is a Multi-Phase Consumer Journey, Not a Single Product Opportunity
Which GLP-1 side effects are both highly searched and clinically supported
How current GLP-1 products are positioned, and where white space still exists
What a multi-phase product strategy looks like, including formats, claims, and portfolio design
How to think about GLP-1 companions as a long-term growth platform
Meet Your Host, Afif Ghannoum
Afif Ghannoum is the Founder and CEO of CPG Radar, a market intelligence platform used by leading supplement brands and ingredient suppliers to guide product innovation and go-to-market strategy.
Afif works at the intersection of consumer search behavior, clinical research, and competitive market dynamics. He has led GLP-1 landscape analyses for multiple partners, helping teams understand where demand, science, and defensible product opportunities truly align.
CPG Radar is a market intelligence platform used by leading supplement brands and ingredient suppliers to guide product innovation, positioning, and go to market strategy.
The platform integrates consumer search behavior, product level competitive data, and clinical research to help teams understand where real demand exists, where science is credible, and where defensible product opportunities are emerging.
CPG Radar is frequently used to evaluate emerging health trends like GLP 1, helping teams move beyond surface level narratives to identify where consumer needs, formulation strategy, and long term commercial viability truly align.
Reserve Your Spot Now!
Don’t miss out on this opportunity to learn learn about the latest insights on designing products for the GLP-1 consumer. Space is limited, so sign up today to secure your spot!
